Collection: Jeff Prior

Jeff Prior's love for photography goes all the way back to his days in highschool. Jeff and his wife, Jody, operate Water Wise Swim School in Carlsbad. The closure of this business during COVID gave Jeff not only the time, but the motivation to dive into his photography passion.

"I love the emotion a great photo can produce," says Prior. "When someone tells me one of my shots brought a smile,, rekindled a memory, or brightened their day, it reminds me of the positive power an image can have. That is why I love photography!"

Although Jeff had recently been offering his photos to the public, they have been well received. Prior was named Photography Ambassador of the popular Art In The Village show in Carlsbad, along with being featured in Coast News, Carlsbad Business Journal, and Kusi News.